Why Website Design is So Important
Wednesday, August 02, 2006

Just why is website design so important to your business ... and why is it better to pay a premium to get your website designed by professionals and not "the kid next door who has done his own website"? According to Daniel Amor, a leading e-business consultant, the lack of physical elements (like a shop-front) in e-commerce means that the few "tangible" aspects of the business' online presence become especially important. He highlights three areas where website design is crucial for online success.

Place
Instead of a physical shop-front, the business will be only be on view through a computer screen, which is "why so much emphasis is put on website design".

Promotion
A business' image is created and carried through all of their promotional material. In e-commerce, however, promotion may "primarily come through an organization's website design rather than media advertising". This means that website design can play a bigger role in promoting a business than any other form of media advertising!

Branding
In addition to place and promotion, branding becomes even more important to the online business and it is "not sufficient to choose a cute website address and plaster this over hundreds of poster sites".

In the face of this evidence, do you still want your site designed by "the kid next door"?

posted by Surestate at 9:11 AM